About

I'm an iOS developer since 2011, with extensive full-stack knowledge, placing myself at the crossroads of engineering, product, business, and user experience, balancing all to create successful products.

In the past year I've shifted to building products primarily by directing AI agents: I drive the strategy, architecture, and tradeoffs; they design the UI and write the code. I review what they ship and own their harness: security boundaries, workflows, tooling. Shipped three complex projects to date.

I've worked on my own projects, on remote teams, as a freelancer and contractor, in large corporations like Deutsche Bank, or led teams at big companies like DeinDeal—part of Ringier, or Therme Media—part of Therme Group. I also started my own software company, and co-founded startups like Eventa and Qality Tech. In addition, I contribute to open source (occasionally) and publish articles on this blog.

Software development has been my craft for over a decade. I started with iOS and gradually expanded into full-stack web development, always with a strong focus on product quality, business, and user experience.

Beyond writing code, I care about building things that matter — apps and tools that solve real problems in ways that feel effortless to use.

The tech section is where I write about software development, iOS, Swift, web technologies, and the craft of building products.

The life section is about personal development — habits, identity change, motivation, and improving ourselves. Most of it comes from my own experiences or from the books I read.